Tuesday, 27 November 2012
Thursday, 22 November 2012
November 5, 2012
Wednesday, 21 November 2012
Over half of mobile media users into m-commerce - survey
Tuesday 20 November 2012 | 16:24 CET | News
67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service
79% of people who don't like what they find on one site will go back and search for another site
50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
Non-mobile friendly sites can hurt a company's reputation
36% said they felt like they've wasted their time by visiting those sites
52% of users said that a bad mobile experience made them less likely to engage with a company
48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
Keeping mobile customers in your store this holiday season
By a MCD columnist
November 21, 2012
Whether it is a tablet, an iPhone or an Android device, consumers will make more purchases than ever before through their mobile devices, certainly helping to proliferate the concept of “couch commerce.” It is something we as marketers need to embrace by making it easier and easier for customers to engage brands through mobile devices while they are doing other things – such as watching television.
First things first – marketers must accept that consumers will be using their mobile devices to price-compare in store.
Tuesday, 20 November 2012
Sunday, 18 November 2012
Posted by Savage on November 15th, 2012
And if at any point someone in the group you’re trying to convince of the importance of mobile starts to look at their phone, you can stop stop, take a picture and end your argument there. It’s a simple illustration, but it proves your point: mobile matters now, it’s here to stay and it needs to be part of your business and marketing plans.
Saturday, 17 November 2012
Go Mobile. It’s No Longer Optional.
Friday, 16 November 2012
Why Mobile? Why Now?
If your website is an important part of your business marketing and I expect it will be, how does it look and work on a mobile phone. Most websites do work on a touch screen mobile phone to a greater or lesser degree. That said, they mostly do not work very well. Why?
Now is the time to act. The reasons being numerous but for a start, the technology is ready. Responsive design is a new technology that can enable a website to be enjoyed fully on any platform. Using something called CSS3 media queries the website changes the style sheets and resizes images dynamically ensuring an optimal representation of the site content whatever the device.
Thursday, 15 November 2012
QR Code Press
September 10, 2012
The average bounce rate in 2010 had been 22 percent, which rose to 24 percent last year before it reached the 28 percent this year at the same time.
IMRG chief information officer, Tina Spooner stated that “While the share of online sales going through mobile devices continues to grow impressively, the actual final conversion side of it is only part of the story.” This has placed retailers into the hands of the consumer, as m-commerce is being directed specifically by their demands.
Tuesday, 13 November 2012
SEO Secrets to Mobile Development
Because of the limitations in terms of screen size and resolution, it is important to make browsing through a mobile device easy and convenient for your users. Make sure your titles are short and creative and the contents should always be original. Give your visitors what they want – nothing more; nothing less.
A site map is a very important feature for any website. It will serve as a guide for your user’s and will help them navigate through your site easily. This is why it is important to implement a mobile site map to help your visitors find information quickly. What’s more, with a site map, your site will be indexed faster. Write a simple XML code and the search engine spiders will crawl through this and index your map.
Most web users prefer interactive promotion methods. Everybody wants information that comes to them easily. So, create a short video that contains your website’s URL.
Monday, 12 November 2012
How Retailers Are Adapting to the Mobile Shopping Craze
Call Me, Maybe: The Importance of a Mobile Campaign
Contrary to some beliefs, a separate mobile site costs less than a mobile site that is created using responsive design
Saturday, 10 November 2012
Jun 18th, 2012
SATURDAY, NOVEMBER 10, 2012
Mobile-friendly websites appeal to customers
According to one statistic, of the world's 4 billion mobile phones in use, 1.08 billion are smartphones. What this means is that more people are searching for your business on a mobile device instead of a conventional PC or laptop.
Now more than ever, it is important to make sure your website is readable on a smartphone or other mobile device. Load time, readability, and images often show up differently on a smaller screen. If your website is less functional when viewed on a mobile device versus a regular PC or laptop, many mobile users will simply leave your site and you will lose a potential customer. Google notes that 60% of users expect a site to load on their smartphones or tablets in three seconds or less.
According to Google, going mobile matters for several reasons:-
85% of mobile devices will be web enabled by next year
Mobile search has grown 4x in the past year
1 in 3 mobile searches have local intent
30% of restaurant searches are from mobile devices
Today's tech-savvy consumers have come to expect the same conventional desktop experience with their mobile devices. Having a website that is mobile-friendly will put your company ahead of the competition with today's on-the-go crowd.
Is your company's website optimized for mobile? Is the load time on your smartphone or other mobile device fast enough? Is your website easy to navigate on a mobile device?
Given the average size of a smartphone or tablet – 3 to 8 inches – if you browse a non-optimized site, imagine what that website will look like on your mobile device. While you could zoom in, the other portion of the website would be missing from the screen. Most people would simply leave the site having had a bad user experience.
You know how important it is to optimize your site for Google and possibly Bing and Yahoo. A September 2012 Google survey shares some very interesting results regarding consumers and their smartphones.
What Users Want from Mobile Sites:
> 78% - want a search bar that is easy to find and use
> 73% - want easy to save information for later use
> 66% - want a "click to call" the business
> 64% - want to be able to easily scroll through the website in one direction (up-down or left- right)
How do you make your website mobile-friendly?
I always recommend the K.I.S. approach - Keep It Simple. While it is not difficult to make your website mobile-friendly, there are a few tips to remember in order to garner the most traffic and, ultimately, customers:
Easy navigation - Having an easy to navigate mobile site will result in a good user-experience and will encourage customers to come back to your site. Make sure it is easy for the user to locate popular items and products with a simple touch on their screen.
Limit the photos - Using images to enhance your mobile site is a great idea for the eye of the consumer; just remember that having too many images will slow down the load time of your site.
Clean it up - Keeping your site as simple as possible is the way to go for mobile devices. Also, keep in mind that your mobile site should complement your desktop website.
Creating a mobile-friendly website will make a huge difference for smartphone and mobile device users on-the-go. Your mobile-friendly website will load a lot faster than an actual site and will be easier to view. If you don't already have a mobile-optimized site, now is the time to get one. Optimizing your website for mobile devices will help you gain the most web traffic via stationary and on-the-go customers.