Saturday, 27 October 2012

Do you need a mobile website?. ....


Would you give half of your customers to your competition? You may be doing just that if you don’t have a mobile website. The International Advertising Bureau has found that 61% of customers who visit a website that isn’t mobile-friendly will leave the site to visit a competitor.

A mobile site should be a top priority for all small and medium-sized businesses. Your customers aren’t tied to their desktop computers anymore and your website shouldn’t be either! As the mobile trend continues to grow, websites that aren’t mobile-friendly will become obsolete.

Consider these statistics:

There will be more mobile-connected devices than people on the planet by the end of 2012 (Cisco Systems, 2012).

By 2015, more than half of the world’s internet users will be using mobile devices (Morgan Stanley, 2012).

Mobile sites are convenient and easy-to-use, just like the mobile devices they are viewed on. Customers expect straightforward access to vital information, such as your hours, location and products or services.

If your website doesn’t display well on mobile devices, it can be impossible for customers to find what they’re looking for. Recent research shows that 57% of small to medium-sized business owners do not have mobile optimized websites. These business owners rely on their desktop sites, which often look terrible on a mobile device.

Like a messy storefront, a messy website drives customers away. Customers who can’t easily find what they are looking for will leave. They will defect to your competitors and your business will suffer.

Building a mobile-friendly website can do more than protect your existing customer base, however. It can help your business flourish! Special mobile features like one-click calling, instant directions to your business and the ability to check in at your location can help your business expand and grow.

Fortunately, building a mobile website with these features is not as difficult or expensive as you may think. help businesses build great-looking, successful sites without any coding or technical knowledge required.

Mobile internet users are often looking for fast, easily accessible information. Connect your customers to your business quickly with one-click calling and directions to your business. Prominently display your opening hours, upcoming events and offer coupons for your products or services.

With a  mobile website builder, your customers can request reservations online, leave a message for you or request a call back. You can also allow your customers to check in at your business with Foursquare, Gowalla, Yelp and Google Places so they can share their location (and therefore your business) on those networks.

Of course, if you’re an online retailer without a physical location, you can also list your products and add shopping cart integration so that customers can buy your products directly from their mobile device.

Full-featured mobile sites can attract and retain more customers. You can easily integrate rich content, such as image galleries, forms, and video. Content from your desktop website, such as your blog, about us information and legal terms, can also be added.

Social media integration can make your site a powerful marketing tool. Links to your Facebook page and updates from your Twitter feed help your customers connect directly with your business on social media networks. They can also opt-in to receive emails and text messages from your business.

A mobile site keeps your customers connected to your business and ensures that your profits continue to grow! Protect and grow your small to medium-sized business with a mobile website builder today.

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