Thursday, 22 November 2012

CMO Council finds mobile growing among b2b marketers

CMO Council finds mobile growing among b2b marketers
Kate Maddox
November 5, 2012
The majority of b2b marketers have implemented, or are in the process of developing, mobile strategies to engage with customers and prospects—although they still face significant challenges with the platform, according to a study released last month by the Chief Marketing Officer Council.
The study, “Engage at Every Stage,” was based on an online survey of more than 250 b2b marketers, conducted between April and August. It found that 16% of b2b marketers now have a formal strategy for using mobile as a significant channel of customer engagement and 54% are developing such a strategy. Twenty-eight percent of marketers do not have a formal strategy, and 2% were not sure if their companies have such a strategy or are planning to implement one.
Asked how mobile fits into their current marketing mix and media planning, 46% said they are reviewing and evaluating the role
of mobile while 40% are making sure their websites and content are optimized for mobile-device access. Of the marketers responding, 32% said they are allocating more of their budgets to mobile apps and mobile channels of engagement.
When asked how satisfied they are with their progress in accessing and leveraging the mobile channel, 43% of marketers responding said they are not satisfied, 37% said they are still evaluating performance, 14% said they are satisfied and 6% said they are unsure.
“Mobile is an enormously impactful channel for differentiating a brand and creating much closer and more dependable relationships with customers, suppliers and the entire value chain,” said Donovan Neale-May, executive director of the CMO Council.
“The biggest issue is that people are not looking at mobile in a holistic way relative to the customer experience. Most people look at mobile as a way to deliver advertising, coupons and deals, and are not looking at meaningful consumption habits or how mobile is being used for sales, pricing comparisons, product procurement and other activities.”
B2b marketers’ top mobile marketing activities include: notifying and informing customers (51%), delivering content and services (43%), promoting and advertising their brands or special offers (37%), and supporting customer care and handling (23%).
“There’s a whole plethora of areas to use mobile: rewards, loyalty programs, program management—all those components,” Neale-May said. “You can do behavioral-based rewards, take surveys or get customers to buy, refer or advocate. Every aspect of consumer behavior can be rewarded and tracked in the mobile channel.”
For those respondents that have tested or used mobile advertising, the leading channels include: social media (69%), search (54%), news and information (40%), and reviews and evaluations (22%).
When asked how they would rate the success of their mobile advertising efforts, 27% said “good”; 26% said “inconsistent”; 24% said “moderate”; 15% said “not sure”; 4% said “poor”; and only 4% said “very effective.”
“I struggle with the advertising model,” Neale-May said. “Certainly advertising or branded
entertainment can be embedded into activities and events, such as game-playing. As mobile broadband picks up, there will be more rich-media content opportunities, where brands may be sponsoring or underwriting a free service and can embed a message.”
“The real issue for me is that people use this device and it is sacrosanct,” he added. “They don’t want intrusive messages and they don’t want phone calls coming in to their mobile phones.”

Wednesday, 21 November 2012

Over half of mobile media users into m-commerce - survey

Over half of mobile media users into m-commerce - survey
Tuesday 20 November 2012 | 16:24 CET | News
Nearly nine in ten (88 percent) of the world’s mobile media users now engage in mobile content and commerce (up from 82 percent in 2011), according to a 10-country annual survey carried out by MEF, the Global Community for Mobile Content and Commerce, in partnership with On Device Research. Mobile commerce is defined as anyone using a mobile phone for research, purchase or banking.
The report shows that 80 percent of people now use their phone for research, up from 58 percent in 2011, of whome 69 percent then went on to make a purchase via mobile. Among over 35s, the number of people who use their phone for research is 88 percent. Similarly, 55 percent of people have purchased from their mobile but the figure is 64 percent for over 35s. Over a quarter (27 percent) of those surveyed used a card for m-commerce, against just 14 percent making payments via the phone bill (not including purchasing airtime). Entertainment (25 percent) and convenience (26 percent) are the primary reasons for engaging in mobile commerce but trust is also important with 13 percent citing ‘from a brand I know and trust’ as a key reason for purchasing via mobile. Approximately 35 percent of respondents admit that concerns around trust are acting as a barrier to purchasing more from a phone.
Some 64 percent of consumers now use their devices to conduct mobile banking (up from 57 percent in 2011).
The biggest rises in mobile content and commerce are in growth markets, including Qatar (73 percent in 2011 to 86 percent in 2012), India (85 to 90 percent) and South Africa (89 to 95 percent). In contrast, mature markets such as the UK have remained static at 91 percent for 2011 and 2012.
The lion’s share of mobile commerce is still centred on digital purchases rather than ‘real’ ones. However, considerable growth is taking place in the ‘physical’ sector. In 2012, 54 percent bought digital products, unchanged from 2011. Some 31 percent purchased physical items in 2012 rising from 24 percent in 2011.

The problem (and opportunity) is big...

The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.
Mobile-friendly sites turn users into customers
The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase.
When they visited a mobile-friendly site, 74% of people say they're more likely to return to that site in the future
67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service
Not having a mobile-friendly site helps your competitors
A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site falls down on the job (and vice versa).
61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
79% of people who don't like what they find on one site will go back and search for another site
50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
Non-mobile friendly sites can hurt a company's reputation
It turns out that you can lose more than the sale with a bad mobile experience. A site that's not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.
48% of users say they feel frustrated and annoyed when they get to a site that's not mobile-friendly
36% said they felt like they've wasted their time by visiting those sites
52% of users said that a bad mobile experience made them less likely to engage with a company
48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
While the research confirms what we already suspected -- that mobile users actively seek out and prefer to engage with mobile-friendly sites -- it's a sobering reminder of just how quickly and deeply users attitudes about companies can be shaped by mobile site experiences. Having a great mobile site is no longer just about making a few more sales. It's become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.
Visit to explore resources to help build a mobile-friendly website.

Keeping mobile customers in your store this holiday season

Keeping mobile customers in your store this holiday season
By a MCD columnist
November 21, 2012
Let us face it: it is no longer a question that consumers will adopt mobile as an interaction and transaction channel.
Over the last year, mobile has proven itself to be a viable medium that will play an increasingly prevalent role this year and in future years. Case in point: mobile retail is poised to set records this upcoming holiday shopping season, with 20 percent of all online sales being conducted through a mobile device.
Mum’s the word
Whether it is a tablet, an iPhone or an Android device, consumers will make more purchases than ever before through their mobile devices, certainly helping to proliferate the concept of “couch commerce.” It is something we as marketers need to embrace by making it easier and easier for customers to engage brands through mobile devices while they are doing other things – such as watching television.
But the growth of mobile interaction is being driven by much more than just couch commerce – it is about convenience, efficiency and accessibility.
Hey, I am a working mom and I spend a lot of time on the road, so if I am sitting in an airport lounge and can switch on my iPad and knock several items off of my holiday list, then that is what I am looking for.
And that same need for convenience, efficiency and accessibility does not end when I get home. It also applies to my in-store shopping trips.
But some of the more traditional bricks-and-mortar retailers I talk to are overly wary of mobile and hesitant to bridge ecommerce mobile initiatives with the in-store experience.
Moreover, they are almost defeatist regarding the efforts of their ecommerce pure-play competitors to turn their stores into expensive showrooms. These retailers need to embrace mobile or they will be left behind.
Case in point: currently four in 10 smartphone users search for an item in a store. As a result, marketers need to find a way to coordinate between the in-store and mobile channels to keep customers in the aisle and close the sale.
Fair comparison
First things first – marketers must accept that consumers will be using their mobile devices to price-compare in store.
I am telling you now, resistance is futile – if price is their motivation, they will do it unless you collect their mobile device at the door which, of course, is not an option. Why?
As, I said before, it is about convenience, efficiency, access to more information.
Instead of fighting the trend, retailers should embrace it and turn it in their favor. How?
First try to understand what your customers are looking to achieve when they are in your store and using their device.
Then, make it easy for them to accomplish those things by giving them an application or letting them scan a QR code that drills down to the features they are seeking: more detail about the product, comparisons, reviews and instant purchase.
Retailers who do this will keep their customers in their store and increase the likelihood of purchase.
Also, remember that, at the end of the day, it is important to define your mobile strategy within the context of your broader presence.
It is not enough to think about mobile as merely a “new channel that will drive transactions” – it is critical to think about how mobile can drive synergy with your existing interaction channels.
Make it easy for your customer to access to new information on their mobile device in-store, so invest in a seamless, mobile version of your site.
It is also critical to remember that your customer may be interacting with you via an iPhone app one minute and through your Web site, phone channel or store the next.
Subsequently, your mobile strategy needs to take these elements into consideration as well as the corresponding technology and technology integration implication.
Ultimately, this means that executing on your mobile strategy requires alignment between marketing and IT.
Combining the consumer and marketing expertise of the chief marketing officer and the technology and implementation expertise of the chief information officer will help to ensure a smooth transition between your mobile medium and other interaction channels.
SO, HERE IS to a great holiday buying season for you and your customers.
If you are already investing in mobile, take a moment to determine whether you are leveraging it to drive the kinds of cross-channel synergy that I have outlined here.
If not, what steps can you take now to do just that?
For those who are not investing in mobile today, step back and reconsider.
Remember, I am probably sitting in an airport lounge somewhere trying to tick a few more items off my holiday shopping list and you can bet I will have my device with me when I am shopping in-store, too.
Elana Anderson is executive director of cross-channel marketing solutions for IBM’s enterprise marketing management group.

Tuesday, 20 November 2012

Mobile-friendly websites key to Christmas retail success: Google

Retailers “must embrace mobile” this festive season if they want to keep up with tech-savvy consumers, Google’s head of retail says.

Google’s latest trends report showed up a 20% spike in shopping-related searches, with an unprecedented 40% coming from mobile devices.
Indeed, the number of enquiries from mobiles and tablets has more than doubled in the last 12 months, according to the report, but only one in three retailers has a mobile-tailored website.
The search engine’s retail head Ross McDonald said retailers should adapt their sites now to keep up with shifting demand patterns.
“Not having a mobile website is like operating a shop but hosing the door 40% of the time,” he said.
McDonald said if nothing else, they should make sure operating hours and location are prominently displayed.
After years of doom-and-gloom on the retail front, McDonald said 2012 looks to be a bumper year for Christmas trade.
“I am in the fortunate position at Google that I am able to say Christmas will be bigger this year for retailers than last year, and potentially bigger than the last five years,” he said.
“But retailers should certainly improve their chances by capitalising on these mobile device trends.” can help retailers ‘mobilise’ their websites with an easy and affordable, yet feature rich mobile site builder.
“We just want to emphasise that if retailers don’t have a mobile website, it’s not too late, with most of the searches due to ramp up in December,” McDonald said.

Sunday, 18 November 2012

Building the Case for a Mobile Marketing Strategy

Building the Case for a Mobile Marketing Strategy
Posted by Savage on November 15th, 2012
No matter what business or industry you’re in, when you hear predictions like Microsoft Tag’s stating that by 2014 mobile Internet should take over desktop internet usage, it’s clear that mobile is significantly changing the online landscape for everyone – B2B and B2C companies alike.
Even if you are excited and ready to start forming a mobile strategy, odds are that you’ll still need to prove the point to someone else in your company that mobile does indeed need to be part of your 2013 strategy.
We’ve compiled some convincing facts and stats that will help you get the rest of your team on board and make mobile a part of your 2013 plans:
Mobile Internet usage has reached a tipping point:
A majority of American adults with cell phones are now using them to go online, and within that group, 31 percent  use their phones for the majority of their Internet use.  (Source: Pew Internet & American Life Project)
Your target audience likely uses mobile Internet:
Age groups with high levels of cell phone Internet usage include adults 18-24 (75% of cell owners in this age group use their phones to go online) and ages 35-44 (68% of cell owners in this age group use their phones to go online). (Source: Pew Internet & American Life Project)
Mobile traffic is growing significantly:
Mobile phones and tablets now account for 1 in 8 Internet page views in the U.S.  (Source: ComScore)
Mobile search is growing too:
One in seven searches happens on a mobile phone. (Source: Google)
Mobile users expect high-functioning mobile optimized web experiences:
Mobile users do not have much patience for retrying a website or application that is not functioning initially — a third will go to a competitor’s site instead. The majority of mobile web users are only willing to retry a website (78%) or application (80%) two times or less if it does not work initially.  (Source: Gomez)
While these stats will help frame the growing importance of mobile, it also helps to pull some of your own stats. There are two simple ways to show that this trend applies to your brand too:
In Google Analytics or your preferred site analytics platform compare mobile traffic to your site from Q3 in 2010, 2011 and 2012. We bet that whether you are B2B or B2C, you’ll be surprised by the change.
Take a look at the number of leads, customers and prospects who have viewed your recent emails on a mobile browser compared to two years ago.  Again, the numbers here will be telling.
And if at any point someone in the group you’re trying to convince of the importance of mobile starts to look at their phone, you can stop stop, take a picture and end your argument there.  It’s a simple illustration, but it proves your point: mobile matters now, it’s here to stay and it needs to be part of your business and marketing plans.

Saturday, 17 November 2012

Go Mobile. It’s No Longer Optional.

Go Mobile. It’s No Longer Optional.
Just ask Google, Facebook®, Yahoo!®, or Microsoft®— it’s critical for businesses to figure out how to engage mobile customers. Facebook now says about 14 percent of its advertising revenue came from ads for mobile users after it’s first six months of showing them. Google claims it is on track to earn $8 billion from mobile ads, apps, and media in the coming year. This is evidence of a huge shift to mobile devices away from desktops.
At Imbue, we’ve been saying “think mobile first” for a while now. Not only for advertising, but it’s imperative now for websites to be mobile compatible as people are searching more and more through mobile devices like smart phones and tablets. If links in your HTML emails are not going to a mobile-compatible website, you may be losing potential business.
Whenever possible, you should build a mobile-compatible website right from the start. Responsive web design is a great option for many websites because it automatically enables a site to be viewed easily on multiple devices of varying sizes. It also eliminates the need for maintaining a separate mobile version of your site, which makes content management easier. That being said, a responsive-website solution is not right for every website or web application because some are better served by having a custom mobile site or app created separately.
The bottom line is that going mobile with your marketing has quickly gone from optional to critical. More than ever, customers expect to be able to easily view and navigate any website on whatever size device they are using.
2004–2012 © Imbue Creative, a division of Imbue Communications, LLC

Friday, 16 November 2012

Why Mobile? Why Now?

Why Mobile? Why Now?
So you have got by so far with some success, not paying an awful lot of attention to the digital side of the business. It is possible to be successful without a website; it is possible to grow a business and a sales career with no understanding of the digital sphere.  It will be tough though!
People, who work smart rather than just hard, were the first to start using digital tools to grow their business. Fax, Mobile Phones, Email, Websites, Social Media, Smart Phones and Tablets are a linear progression in communications technology that have empowered progressive generations of people to be more effective in  communicating and executing their business responsibilities. None of the above list with the exception perhaps of the mobile phone has been a revolution in itself, none of them can eliminate the need for genuine human contact but they can make it all the more easy to acquire and more meaningful when it happens.
So Then Why Mobile?
If your website is an important part of your business marketing and I expect it will be, how does it look and work on a mobile phone. Most websites do work on a touch screen mobile phone to a greater or lesser degree. That said, they mostly do not work very well. Why?
What is this? A website for ants! It is a bit annoying when you click a link in a marketing email or worse follow a link from a social media app onto a blog or website that is not mobile optimised. The whole page is usually displayed with any content representing on a micro scale. It is hard on some designs even to identify the content you were looking for and you may end up pinch and zooming into a number of articles before you find the right one. This is really bad for the UX (user experience). Have you ever tried to read an article and double clicked the content, expecting it to snap to the screen width but it doesn’t? Yup another common UX fail… I mean you
Big companies are still getting it wrong, but they are improving, the window of acceptance is closing, soon people will stop overlooking how bad your mobile UX is. And if you have a flash website… Forget about it!
Oh, I mentioned email above. Did you know that at least 30% of your emails are opened on a mobile device, most commonly an iPhone? You want your recipients to click those links on your marketing email right? Well then you better make sure that the website that they lead to is mobile friendly.
So Then Why Now?
Now is the time to act. The reasons being numerous but for a start, the technology is ready. Responsive design is a new technology that can enable a website to be enjoyed fully on any platform. Using something called CSS3 media queries the website changes the style sheets and resizes images dynamically ensuring an optimal representation of the site content whatever the device.
This is a huge step forward. The traditional mobile sites were stripped down and unloved versions of desktop optimised websites. But no more is that the case. Now your mobile website can be just as rich and just as engaging as the desktop version. Thanks to another cool technology, HTML5, you can have that slick animation back that you thought was killed off with Flash. Just please no more animated intros…
Manuel will show you to your rooms – if you’re lucky. You know what I hate, when I follow a link and I go to a mobile version of the site I was trying to visit and it sends me to the home page, not the content I was expecting. It’s no way to treat your customers. Right now, you can get away with it because you probably are not the worst culprit. Soon however that is going to change, people are lifting their expectations of the mobile web, don’t   get stuck in the past and let your website become the mobile browsing equivalent of Fawlty Towers.
Guest Blog by Matthew Jensen, Business Development Manager at Fast Fwd Multimedia

Thursday, 15 November 2012

Mobile shoppers are expected to make 20 percent of online purchases.

QR Code Press
September 10, 2012
The figures from the IMRG Capgemini Quarterly Benchmarking Index have been released, and are now revealing that of all of the holiday shopping season purchases that are made this year, it is expected that up to 20 percent could come from mobile commerce sales.
Site visits by way of smartphones and tablets should reach 30 percent during that time.
The latest index showed that in the second quarter of this year, the percent of online sales that occurred through m-commerce increased to 11.6 percent, which is a rise of 3.4 percent over the same time last year.
M-commerce represents a choice that has been increasing notably among consumers since 2010.
In the United Kingdom, there has been a rise in online sales through mobile commerce by 2,900 percent since that time. In the first quarter of 2010, m-commerce represented only 0.4 percent of all online sales, compared to its current position at 11.6 percent.
There has also been a massive increase of site visits over smartphones and tablets throughout the second quarter this year. They have now reached 21.1 percent, from having been 16.4 percent the quarter before. That said, experts are cautioning that these stats not be taken at face value, as there has also been an increase in bounce rates.
Over the length of the second quarter, the bounce rates from site visitors increased to an astounding 29 percent, which is the highest rate that has been recorded in the last two and a half years, since the creation of the index.
This helps to show that many sites are failing to meet the high expectations among mobile consumers.
The average bounce rate in 2010 had been 22 percent, which rose to 24 percent last year before it reached the 28 percent this year at the same time.
IMRG chief information officer, Tina Spooner stated that “While the share of online sales going through mobile devices continues to grow impressively, the actual final conversion side of it is only part of the story.” This has placed retailers into the hands of the consumer, as m-commerce is being directed specifically by their demands.

Tuesday, 13 November 2012

SEO Secrets to Mobile Development

SEO Secrets to Mobile Development
With the number of mobile web users on the rise, the number of mobile marketing methods has also increased in popularity. This has opened up new avenues for website owners to wish to make use of their marketing efforts so as to rake in the profit's.
As far as SEO is concerned, this is one strategy that should not be missing in any website design and development project. Sim SEO in ilarly, it applies for mobile website designs as well. SEO can help increase your website ranking son the major search engines – whether on the Internet or through a mobile.
Here are a few secrets that will help you get more out of your mobile development project:
Keep your titles short:
Because of the limitations in terms of screen size and resolution, it is important to make browsing through a mobile device easy and convenient for your users. Make sure your titles are short and creative and the contents should always be original. Give your visitors what they want – nothing more; nothing less.
Include a site map:
A site map is a very important feature for any website. It will serve as a guide for your user’s and will help them navigate through your site easily. This is why it is important to implement a mobile site map to help your visitors find information quickly. What’s more, with a site map, your site will be indexed faster. Write a simple XML code and the search engine spiders will crawl through this and index your map.
Use videos to increase traffic:
Most web users prefer interactive promotion methods. Everybody wants information that comes to them easily. So, create a short video that contains your website’s URL.
Submit your site to mobile directories: Once your mobile site has been set up, start submitting it to mobile directories. Work on your on-page SEO optimization as well as the off-page SEO efforts. Choose directories that are popular.
rama aipama

Mobile Consumer Behavior And Trends 2012 (Infographic)

Mobile is here to stay and no one can deny that fact. Just pay attention to the latest technology news. Most of the time you find stuff about the new iPad Mini or the release of the new Google Nexus 4. Mobile related news easily outnumber the ones about laptops.
The mobile movement is a very hot topic for any kind of company. Every company should be able to find good reasons to engage in mobile. If it’s mobile commerce for big online shops, or having a strong local and mobile profile for the restaurant around the corner.
Unfortunately the management of many companies is hard to convince to form budgets for mobile marketing. In order to gather good arguments for a mobile approach, you need solid stats and facts that back up your points.
If you’re looking for relevant facts and numbers or if you are simply interested in the rise of mobile, the infographic below is just for you.
infographic about mobile consumer behavior and trends 2012 by
Mobile websites increase business and customer satisfaction, feature rich and easy to use mobile websites are available from Free 30 day trial available!

Monday, 12 November 2012

How Retailers Are Adapting to the Mobile Shopping Craze

By milo on Feb 28, 2012
Like it or not, the time for retailers to adopt a mobile shopping strategy is over. Shoppers are using smart phones and mobile devices for all manner of shopping activities, including price comparison, product information, local inventory lookup, reviews and social opinion, and more.
As a result, Aberdeen Group has found that 61 percent of retailers are striving to improve their mobile shopping experience to meet the demands of today’s connected consumer. Below we discuss how, and why, they are adapting.
(click image to enlarge)

Online retailers now have a simple and effective way of reaching mobile shoppers using's mobile websites. The system is a feature rich and very cost effective way of reaching ALL mobile devices, check out their website here for full details.

Call Me, Maybe: The Importance of a Mobile Campaign

By milo on Jun 14, 2012
Today, 46 percent of all U.S. adults own a smartphone, and more than half of them use the device to shop online. While these mobile consumers are browsing and buying, businesses without a concrete mobile presence are missing out. Take a look below to find out why it’s time to make mobile marketing a priority and how to do it well.

Need a featured packed mobile website? 
of course you do!

Benefits of having a Separate Mobile Website:

Benefits of having a Separate Mobile Website:

 1) Primary optimization of your website to take advantage of the unique user experience of a handheld mobile device. 
 Users browse through a mobile website differently than desktop users. A separate site gives you the ability utilize device features to enhance the experience and target specific content for it.

 2) In addition, your company can target a unique audience that is different from a traditional desktop audience. 
A responsive mobile site uses the content on your desktop website to bring in traffic. While a separate mobile site, gives you the ability to target online traffic that is specific to mobile.

 3) According to Prashant Puri, Co-Founder of (Pubcon 2012), Separate mobile sites are ranking higher in search results compared to responsive design. 

 4) Can be better to use a separate mobile site on robust sites or sites that have a subset of information that is different from the desktop site. 
A separate mobile site gives you the ability to have complete control of the mobile content without changing the content of the desktop site. This gives you the ability to serve different content or tailor your content for a mobile audience or create landing pages specific to your mobile ads.

 5) Page loading time is usually faster on a separate mobile site. 
Separate mobile sites are using images that are created for smaller screens decreasing the time it takes for the browser to download an image.

 6) Typically will cost less to implement and has a faster production turn around.
Contrary to some beliefs, a separate mobile site costs less than a mobile site that is created using responsive design

Saturday, 10 November 2012

Merging Social and Mobile to Maximize Your Reach

Windmill Networking
Jun 18th, 2012
If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay.
Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn, Google, and Twitter have all launched new projects targeting the mobile web.
With such a heavy emphasis being placed on mobile by all of our favorite social networks, it stands to reason that there is plenty to be gained by businesses that follow suit. So the question then becomes, how can we leverage the power of mobile to not only build our social presence, but also translate that into increased business?
I’ve written abut this before and I will surely say it again, but if you have not optimized your website for mobile, you are miles and miles behind the curve.
Building an optimized site is not only crucial for keeping customers satisfied, it is crucial in keeping your social media channels busy. An optimized mobile site gives users an efficient and painless browsing experience, as well as allowing you to link all your social networks to simple, tappable icons. These icons can either drive users to your social networks, or allow them to share your content through their own.
Connect out-of-home advertising to social networks using mobile.
Getting creative with your advertising can instantly draw the attention of potential customers, and using mobile technology is a perfect way to take your social presence beyond the web. That might mean finding an interesting way to utilize QR codes, like the folks at Guinness, who designed signature pint glasses with a QR code scannable only after the glasses were full. Once scanned, the QR codes checked users into Foursquare, tweeted about their pints and updated their Facebook statuses.
The mobile web opens so many possibilities for connecting the natural environment with the online social environment. We have seen this work on a massive scale with the campaign for Jay-Z’s autobiography, which utilized Twitter and Facebook to issue clues to users about the location of individual pages of the book that had been printed on strategic landmarks. Users could take photos of the pages with their mobile phones and assemble digital copies of the book. Of course, out-of-home marketing can work on the smallest of scales as well with simple things like hidden contest entry links or invitations to check in at places for deals.
Build microsites for individual initiatives.
Anytime a business launches a new product or embarks on a campaign that relies on user interaction (such as a contest or sweepstakes) there is a risk of customer apathy. A great way to fight this is to create an exciting campaign around the initiative, and then build landing pages specifically designed for the campaign. These landing pages can be built quickly for very little cost, and can be individually linked to and from specific social media pages. You can then use analytics to track user interaction with these pages and adjust or abort them accordingly, thereby saving time, money, and effort.
Make mobile your digital business card.
One of the great things about the mobile web is that it allows you to have access to the connected world in your pocket at all times. Although we have grown accustomed to trading wallet-sized bios at conventions and conferences, by building personalized mobile websites, we can make that old ritual obsolete and actually create a much richer interaction. Your personal site should not only have all of your relevant business and contact information, it should also have links to your personal and business social media accounts, giving the recipient instant access to connect via LinkedIn, “like” your page on Facebook, follow you on Twitter, and share your content.
If you prefer to keep things classic with the paper card, mobile still can be a perfect complement. Simply add a QR code to your business card that links to your new personal mobile site. The site then easily becomes an extension of the personal interaction, which, let’s face it, is the true goal of the mobile web.
Of course, as with all things mobile, we have miles and miles to go before we reach the true potential of what social media and mobile can really do. These few tricks and tips are a great starting point, but the people who really reap the benefits of mobile in the social media realm will be those who fully embrace mobile as a launch pad and are willing to light as many fuses as they can to watch their businesses take off.
Has your company started to merge the mobile web with the social media realm?
Alex Kutsishin

Mobile-friendly websites appeal to customers

Mobile-friendly websites appeal to customers

According to one statistic, of the world's 4 billion mobile phones in use, 1.08 billion are smartphones. What this means is that more people are searching for your business on a mobile device instead of a conventional PC or laptop.

Now more than ever, it is important to make sure your website is readable on a smartphone or other mobile device.  Load time, readability, and images often show up differently on a smaller screen.  If your website is less functional when viewed on a mobile device versus a regular PC or laptop, many mobile users will simply leave your site and you will lose a potential customer.  Google notes that 60% of users expect a site to load on their smartphones or tablets in three seconds or less.

According to Google, going mobile matters for several reasons:-

85% of mobile devices will be web enabled by next year

Mobile search has grown 4x in the past year

1 in 3 mobile searches have local intent

30% of restaurant searches are from mobile devices

Today's tech-savvy consumers have come to expect the same conventional desktop experience with their mobile devices. Having a website that is mobile-friendly will put your company ahead of the competition with today's on-the-go crowd.

Is your company's website optimized for mobile? Is the load time on your smartphone or other mobile device fast enough? Is your website easy to navigate on a mobile device?

Given the average size of a smartphone or tablet – 3 to 8 inches – if you browse a non-optimized site, imagine what that website will look like on your mobile device. While you could zoom in, the other portion of the website would be missing from the screen. Most people would simply leave the site having had a bad user experience.

You know how important it is to optimize your site for Google and possibly Bing and Yahoo. A September 2012 Google survey shares some very interesting results regarding consumers and their smartphones.

What Users Want from Mobile Sites:
> 78% - want a search bar that is easy to find and use

> 73% - want easy to save information for later use

> 66% - want a "click to call" the business

> 64% - want to be able to easily scroll through the website in one direction (up-down or left- right)

How do you make your website mobile-friendly?

I always recommend the K.I.S. approach - Keep It Simple. While it is not difficult to make your website mobile-friendly, there are a few tips to remember in order to garner the most traffic and, ultimately, customers:

Easy navigation - Having an easy to navigate mobile site will result in a good user-experience and will encourage customers to come back to your site. Make sure it is easy for the user to locate popular items and products with a simple touch on their screen.

Limit the photos  - Using images to enhance your mobile site is a great idea for the eye of the consumer; just remember that having too many images will slow down the load time of your site.

Clean it up - Keeping your site as simple as possible is the way to go for mobile devices. Also, keep in mind that your mobile site should complement your desktop website.

Creating a mobile-friendly website  will make a huge difference for smartphone and mobile device users on-the-go. Your mobile-friendly website will load a lot faster than an actual site and will be easier to view. If you don't already have a mobile-optimized site, now is the time to get one. Optimizing your website for mobile devices will help you gain the most web traffic via stationary and on-the-go customers.

Angel Fitzpatrick

Friday, 9 November 2012

Amazing Mobile Website Features

Mobile Website Features

What is the mobile web all about?

It’s about connecting with your customers. All studies show that mobile browsing is on the rise. Users are spending more time on their smartphones and tablets than their desktops or laptops. It's no longer just about serving your information on beautiful desktop websites. It's about delivering your message on the go: concise, easy to read, and accessible.

New ways to present your message

Simple icon-based navigation brings users to the exact information they need, when they need it.

Innovative ways to reach out

Users can point their phones to a QR code, connect with an app, or simply type in the URL. Instant, easy access!

Effective ways to connect

Encourage conversations and brand mentions with instant access to your Facebook page and automatically updated Twitter feed.

Establish a mobile hub

Integrate to multiple directory and listing placements, add map widgets, and set up
1-click calling.

Completely customizable
Choose custom colours, upload your logo, select the most relevant icons and features and make your site exactly the way you want it. Let your personality shine through! You can update or change your mobile site any time you please.
Mobile-ready features
Share your opening hours, location, directions, business information, coupons, access to reservations, and more. The one-touch "call us" and "find us" options bring visitors to you quickly. You can even showcase your products on a mobile store!
Socially connected
Integrate seamlessly with your Facebook and Twitter feeds. Add videos or publish high-quality image galleries on your mobile website. What’s more, we will automatically convert and optimize your media content for any device! Bringing mobile site design to a whole other level!

Full features list

Find us
Show your customers where you are located, using the reliable Google maps plug-in.

Automatically convert and optimize your videos for any device.

Products / Shopping Cart
Highlight your products and add a shopping cart so customers can purchase from the site.

Let customers read business reviews that have been added to Yelp and Foursquare.

Create forms to suit your needs.

Display your tweets on your mobile site; updates automatically.

Image gallery
Publish high-quality images on your Mobile website.

Call us
Make it easy for customers to call you with one click.

Create special offers to entice your mobile customers!

Leave a message
Let customers leave a message requesting information.

Booking a request
Let your customers request a reservation.

Tell a friend
Get more traffic when visitors send a message with a link to your website.

Keep me informed
Maximize contact with customers. Get opt-ins for email and text messages.

Call back
Customers can leave messages requesting a call back.

Share your blog to the mobile world.

Opening hours
Tell customers when you are open for business.

Unlimited pages
Add pages anytime to highlight additional content.

Share information on your services to help convert more leads.

Event calendar
Publicize your events using Google Calendar.

Don’t forget to share the fine print.

Site translation
Allow your mobile site visitors to select the language of their choice. Over 30 Languages available

Drive chat about your business by giving visitors access to your Facebook page.

WYSIWYG editing
Simple and stress-free content editing, using the friendly WYSIWYG Control Panel tool.

Customize the site
Upload your company logo and change your site's aesthetics and design to suit your brand.
Mobile/desktop site redirection
Direct users to the correct version of your site, depending on the device requesting access.
Device detection
Your site will be viewed flawlessly across thousands of mobile devices.

Full transcoding
Adapts website content seamlessly.

Know where your traffic is coming from and where they’re visiting.

Designers and developers can deliver great customized mobile sites.

QR codes
Promote your site with automatically created marketing flyers and QR codes.

Check in
Support for Foursquare, Gowalla, Yelp, Google Places.

Create link
Create a link to any other web pages that will compliment your business.

Upload custom icons
Get seriously creative! Upload custom icons for each feature.

Smartphone bookmark icon
Upload a bookmark icon that customers can use on their smartphone home screen.

Site preview
Live site preview so you can see edits to the site as you make them.

Add specific keywords to each feature to improve ranking in search engines.

Site sharing options
Drive traffic by posting your site URL to Facebook or Twitter, or by emailing it.

Multiple design templates
A variety of mobile templates to choose from to get you started with great designs.

Multiple icon sets
Select from a variety of icons sets to customize the look and feel of your site.

Google Analytics
Google Analytics
Integrate Google analytics in one simple step.
Google ads
Google Ads
Include ads with Google AdSense and add revenue to your business.
Site SEOSite SEO
Add keywords to search engines can understand your business and you can grow traffic.

Why not get on-board and create your own mobile website with MobWebPro Click Here for a free trial