If you haven’t invested in upgrading your site yet, then it’s certainly the big elephant in the boardroom. Consider some of the recent opinions expressed in mainstream publications:
“Today’s empowered consumers want lots of choices. It’s not just about the freedom of where the customers buy, but how they want to be serviced and how they want to be sold at anytime, anywhere using different outlets as well as different devices. A huge trend in 2013 will be that most ecommerce retailers will be using responsive web design.”
“With more and more people spending more time using their mobile devices for the web, it simply makes sense that you would want to have mobile web design so that your visitors will be able to get all of the goodness of your site in a mobile version.”
Mobile traffic accounts for 10 percent of all global internet traffic and it’s estimated more people will surf on mobile devices than PCs in 2013, says Gartner Research. Last year, purchases on mobile devices amounted to $6.7 billion in the United States, but this number is on pace to reach $11.6 billion this year.
Despite these fantastic numbers, many businesses do not have their websites optimized for mobile. Visitors are frustrated by slow loading times, cut-off graphics, and difficult navigation menus. A survey conducted early last year by Google found that only 21 percent of major advertisers had launched a mobile-friendly site. Similarly, a 2012 study of the top 100 retail brands found that only two-thirds had their websites optimized for mobile. Even so, a third of those did not allow consumers to purchase via the mobile site. That’s a huge missed opportunity!